Blog
Research, engineering deep-dives, and perspectives on the future of consumer understanding.
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BENCHMARKS
DeepSeek V4 Pro vs Flash, Qwen 3.7 Max, Kimi K2.6, and GLM 5.1. Human correlation scores, pricing, latency, and model selector guide with graphs.
RESEARCH
We ran 47 side-by-side tests comparing synthetic consumer responses to traditional human panels. The results surprised even our own research team.
PERSPECTIVE
Why traditional surveys are intellectually bankrupt, and what synthetic intelligence offers instead. A manifesto for the next generation of consumer research.
PRODUCT
After 14 months of development, we’re opening our beta to the first cohort of teams. Here’s what we built and why we think it matters.
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